Articles

Plain-English writing on AI credibility, Agent Optimisation, and what the shift to AI search means for small businesses.

26 Feb 2026 · 5 min read
How much does AI optimisation cost for a small business?
A realistic breakdown of what AI optimisation costs for small service businesses in 2026, from free fixes to professional audits and implementation.
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25 Feb 2026 · 5 min read
GEO, AEO, and AO: what's the difference and which one matters?
The field has three names and counting. Here is what GEO, AEO, and AO each mean, where they overlap, and which approach actually matters for small service businesses in 2026.
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13 Jan 2026 · 4 min read
Why isn't my business showing up on ChatGPT?
You search for your own business, or for your service in your town, and nothing comes back. Here are the three most common reasons — and what you can do about each one.
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20 Jan 2026 · 5 min read
How to get your business recommended by AI assistants
People are asking ChatGPT and Perplexity to find services near them. Here is what determines whether your business makes the shortlist or gets skipped entirely.
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27 Jan 2026 · 4 min read
What is Agent Optimisation?
SEO helped you appear in Google results. Agent Optimisation helps you appear in AI recommendations. Here is what it actually involves and why the distinction matters.
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3 Feb 2026 · 3 min read
Does your Google Business Profile affect ChatGPT results?
Yes, more than most people realise. Here is exactly how your Google Business Profile influences what AI assistants recommend for local service searches.
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10 Feb 2026 · 4 min read
What is schema markup, and why does AI care about it?
Schema markup is invisible code that labels the information on your website so AI can read it directly. Here is what it is, how it works, and why it has become important in 2026.
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17 Feb 2026 · 3 min read
Why customers who find you through AI are different
AI-referred customers convert at 15.9% versus 1.76% for Google organic. Here is why the numbers are so different, and what it means for how you think about AI credibility.
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24 Feb 2026 · 5 min read
How to check if AI recommends your business (and what to do if it doesn't)
A five-minute test across ChatGPT, Perplexity, and Google AI will tell you whether your business is being recommended. Here is how to run it, what the results mean, and what to fix first.
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