Be the business

recommends

When someone asks an AI assistant to find a local plumber, therapist, or electrician, it recommends specific businesses. We make sure yours is one of them — without touching your website design or asking you to learn anything technical.

Get your free AO score → Not sure? Take the 30-second check
AO Audit Report 23/100
Sample Local Plumbing Ltd — Maidstone, Kent
Data readability
1/10
Pricing signals
2/10
Trust & reviews
4/10
Service clarity
3/10
AI credibility
2/10
Local presence
4/10
5 critical gaps identified · Priority fixes ranked by impact
800M+
ChatGPT users every week
70%
fewer clicks past AI search answers
15.9%
conversion rate from AI referrals

The way people find businesses has changed

Finding a local service used to mean Google, a few websites, maybe a couple of phone calls. Increasingly, that's not how it works.

Before

The human does the searching

  • Types "electrician near me" into Google
  • Clicks through four or five websites
  • Reads each one, checks reviews, compares prices
  • Calls a couple to check availability
  • Picks one and books
Now

The AI does the searching

  • Person asks their AI assistant: "find me a reliable electrician available this week, who charges a fair call-out fee"
  • AI scans for businesses that match those criteria
  • Filters by location, availability, pricing signals, reviews
  • Presents 2 or 3 options to the person
  • Person picks one, often without visiting a website at all

This isn't about ranking. It's about inclusion. If the AI can't read the information about your business, you're not in the conversation at all.

And when AI does mention your business, is it accurate? Wrong prices, outdated services, confused with a competitor — that costs you customers too. AO works both sides: getting you recommended, and making sure the recommendation is right.

30-SECOND CHECK

Should you care about AO?

Five quick questions about your business. We'll tell you whether this is worth your time, and why.

Based on your answers, AO is relevant for your business.

Here's why, specifically:

    Get your free AO score →
    FREE

    Get your AO score

    We'll audit your website and send you your score out of 100, your band (Invisible, Fragmented, Visible, Ready, or Optimised), and a one-line summary of your biggest gap. Free, no obligation.

    1
    You submit your URL
    Takes 10 seconds. No login, no signup.
    2
    We audit your site
    Six dimensions, automated analysis, human review.
    3
    You get your score
    Your number, your band, your biggest gap. Free.
    AO / AGENT OPTIMISATION

    Can AI confidently recommend your business?

    When AI recommends a business, it's because that business is readable by machines. Most small service businesses aren't. That's what AO fixes.

    Already invested in SEO? Good. AO builds directly on top of it. SEO makes you findable. AO makes you recommendable. And when AI gets things wrong about you, AO protects your narrative.

    AO Audit

    £247

    Six-dimension audit with scored PDF report and 20-minute debrief call.

    We assess your business across six dimensions and give you a score out of 100. You get a scored PDF with prioritised recommendations, plus a 20-minute call to walk through it. Delivered within 5 working days.

    • - Data readability (can AI actually parse your site?)
    • - Service descriptions and parameters
    • - Pricing transparency
    • - Trust signals and credentials
    • - Availability and booking readiness
    • - AI mentions and citations
    Get your AO Audit →

    AO Implementation

    £497

    We build the algorithmic trust that gets AI agents to recommend you.

    We make your business information readable to AI agents: services, pricing, availability, credentials. Your customers see nothing different. Agents see everything they need to confidently recommend you.

    • - Your business made fully AI-readable
    • - Services, pricing, and availability marked up
    • - Trust signals and credentials added
    • - Tested and validated before going live

    You fill in a short form, we do the rest. No technical knowledge needed.

    Get AO Implementation →

    AO Audit + Implementation Bundle

    £697

    Full audit and implementation in one package. Save £47.

    We audit your AI credibility, then implement everything from the report. One payment, end to end.

    • - Full six-dimension AO Audit with scored report
    • - 20-minute debrief call to walk through findings
    • - Complete AI readability implementation
    • - Save £47 compared to booking separately
    Get the Bundle →

    AO Monitoring

    £97/month

    Monthly reports on what AI says about you. Catch inaccuracies before your customers do.

    AI agents update their knowledge constantly. What they say about your business today might change tomorrow. Monitoring catches it before your customers do.

    • - Monthly report: what ChatGPT, Perplexity, Gemini, and Claude say about you
    • - Accuracy tracking: are your prices, services, and hours correct across AI platforms?
    • - Narrative protection: flag inaccurate or outdated information before customers see it
    • - Competitor watch: are others being recommended instead of you, and why?
    • - Regression alerts: catch drops in AI readability before they affect recommendations

    £97/month (or £970/year — save £194). Requires an initial AO Audit. The businesses that stay recommended don't treat this as a one-time fix.

    Start monitoring →

    AO Workshops

    Per session

    90-120 min hands-on session with live audit demo. In-person or remote.

    "Can AI Confidently Recommend Your Business?" - a hands-on session for business owners and teams of up to 30. Live audit demonstration. Available in-person or remotely. Perfect for networking groups, chambers of commerce, and business associations.

    Enquire about a workshop →
    Without AO
    ChatGPT Not recommended
    "Find me a reliable plumber in Maidstone who does emergency callouts and is upfront about pricing."
    Here are a few options in Maidstone:
    FastFlow Plumbing
    Emergency callouts, pricing from £65. 4.8★ on Google (142 reviews)
    Kent Plumbing Solutions
    Available same day. Clear callout rates listed on site.
    Your business isn't here — AI doesn't have enough data to confidently recommend it.
    With AO
    ChatGPT Recommended
    "Find me a reliable plumber in Maidstone who does emergency callouts and is upfront about pricing."
    Here are a few options in Maidstone:
    FastFlow Plumbing
    Emergency callouts, pricing from £65. 4.8★ on Google (142 reviews)
    Your Business Name ✓
    Callouts from £55 Same day Emergency plumbing, Maidstone & surrounding areas. 4.9★ (89 reviews). Fully qualified, Gas Safe registered.
    Kent Plumbing Solutions
    Available same day. Clear callout rates listed on site.

    The difference between these two results is algorithmic trust — making your business information readable and verifiable by AI.
    See exactly how we score your business →

    What your report looks like

    You receive a scored PDF like this, plus a 20-minute call to walk through it. Every gap identified, every fix ranked by impact. Delivered within 5 working days.

    Tailored Tools — Agent Optimisation
    AO Audit Report
    34 /100
    Hargreaves Electrical Ltd
    Electrician · Maidstone, Kent · tailored-tools.com/sample
    Prepared: 17 Feb 2026
    Ref: TT-AO-0042
    Dimension Scores
    Data readability
    2/10
    Pricing signals
    2/10
    Service clarity
    4/10
    Trust & reviews
    5/10
    Local presence
    6/10
    AI credibility
    3/10
    Priority Actions
    Critical
    Make business information readable to AI agents AI agents can't parse your services, location, or credentials. You're invisible to every recommendation engine.
    Critical
    Add a visible starting price for callout / first-hour rate AI filters by budget. Without a price signal, your business is excluded from filtered recommendations entirely.
    Important
    Complete all Google Business Profile service categories 3 service types missing. GBP is a primary AI data source for local businesses — gaps here reduce recommendation likelihood.
    Quick win
    Add NICEIC / qualification credentials to website copy Trust signals are present in your GBP but not on your website. AI cross-references both sources.
    Confidential — prepared for Hargreaves Electrical Ltd by Tailored Tools Page 1 of 4

    This is a representative sample. Your report covers your actual business, services, and gaps.   Get yours for £247 →

    Other services

    AO is our main focus, but we also help small businesses with the day-to-day tech that saves time and makes life easier.

    Dashboards

    One screen, one login. All your tools in a single view. No more juggling five tabs and three passwords.

    Automation

    Client onboarding, invoice reminders, booking confirmations. Set it up once, let it run.

    Integrations

    Square, Google Sheets, Outlook, Stripe, your website. We make them talk to each other.

    Common questions

    Straight answers, no jargon.

    What's the difference between AO and SEO?

    SEO helps you rank on Google. AO helps you get recommended by AI assistants like ChatGPT, Perplexity, and Gemini. They share some foundations (good content, consistent listings), but AI agents need specific signals that Google doesn't require in the same way. Think of it as: SEO puts you on the list. AO gets you recommended.

    Do you change my website design?

    No. Everything we add is invisible to your visitors. Your website looks exactly the same. We add a layer of data behind the scenes that AI agents can read directly. Your customers see nothing different. Agents see everything they need.

    How long does it take?

    The free score takes 2 working days. The full AO Audit takes 5 working days and includes a 20-minute call to walk through your results. Implementation time depends on complexity, but most local businesses are done within a week.

    Is this a one-time thing or ongoing?

    The audit and implementation are one-off. Once your data is in place, it stays. But AI agents update their knowledge constantly, so we offer monthly monitoring (£97/month) to track what they say about you, catch inaccuracies, and flag regressions. It's optional but recommended.

    I'm already on Google Maps. Isn't that enough?

    Google Business Profile helps, and it's one of several sources AI agents check. But AI also reads your website, review sites, directories, and social media. If those sources disagree, or your website has no AI-readable data, the agent can't confidently recommend you. GBP is a piece of the puzzle, not the whole picture.

    Will this guarantee AI recommends me?

    No. We won't promise that because it would be dishonest. What we guarantee is that your business will have the data that makes recommendations possible. Without it, you're excluded. With it, you're a candidate. The rest depends on your services, reviews, and competition.

    How do I know if AI is even mentioning my business?

    Ask it. Open ChatGPT, Perplexity, or Gemini and type "Tell me about [your business name] in [your town]." Compare what it says to reality. Most business owners have never done this and are surprised by what they find. The biggest referrer to your business might never show up in your analytics.

    What's the free AO score?

    We audit your website and send you three things: a score out of 100, the band you fall in (Invisible, Fragmented, Visible, Ready, or Optimised), and a one-line summary of your biggest gap. No sales call, no obligation. If you want the full report and debrief, that's the paid audit.

    FOR IT CONSULTANTS / MSPS

    Your clients are already asking about this.

    AI is changing how customers find businesses. You don't need to build the tooling - just order an AO Audit from us, deliver it to your client, and add it as a line item on your invoice.

    Use our service, bill your client

    Order an AO Audit from us. Present the scored report to your client. Add it to their invoice with your markup. Any implementation changes from the report are yours to deliver - it's schema.org JSON-LD, well within your skillset.

    Get in touch →

    Refer and earn

    Don't want to handle implementation? Just send clients our way. We do everything - audit and implementation. You get a referral fee on every introduction that converts.

    Talk to us about referrals →

    Under the hood: AO implementation is schema.org JSON-LD - structured data added to a client's website that makes their services, pricing, and credentials readable by AI agents. If you've been recommending SEO, this is the logical next step.

    I'm James. This is why I do this.

    James Edwards, founder of Tailored Tools

    I'm based in Maidstone, Kent. I've spent years building technology for service businesses. Started in accessibility, now focused on AI credibility.

    I run my own service businesses and kept seeing the same problem: good people doing excellent work, but AI couldn't recommend them. A therapist with 10 years of experience. A plumber who turns up on time. None of them showing up when it matters.

    It's fixable. I work directly with each client. No account managers, no outsourcing. If you email me, I reply.

    • Based in Maidstone, Kent
    • I work with Sole traders and small service businesses
    • I don't do Jargon, bloated proposals, or shiny things that gather dust
    • Reach me Monday–Friday, [email protected]

    Get in touch

    I'm easy to reach. Drop me an email and I'll get back to you the same day (often within the hour). No forms, no chatbots, no waiting a week for a call.

    Email me directly → Book a call →