The business
The Sonic Sanctuary is a sound therapy practice based in Maidstone, Kent. It runs group sound baths, aerial sound baths, drum circles, and six distinct 1:1 treatments. Pricing ranges from £10 (drum circles) to £120 (couples sessions). Sessions happen across multiple venues in the Maidstone area.
The business already had a well-built website with clear service descriptions, transparent pricing, and active social media. But none of that information was readable by AI agents.
The problem
When we audited thesonicsanctuary.uk, the site scored 20 out of 100. The website had good content for humans, but AI agents had to guess at everything. No AI-readable data. No machine-parseable pricing. No way for agents to reliably extract services, location, or credentials.
The site was already doing several things right: AI crawlers were explicitly allowed in robots.txt, a phone number and email were present, and pricing was visible on the page. But without AI-readable data, that information was locked inside human-readable HTML that AI agents struggle to parse reliably.
Dimension scores: before and after
| Dimension | Before | After | Change |
|---|---|---|---|
| Data Readability | 0 | 89 | +89 |
| Service Descriptions | 36 | 96 | +60 |
| Pricing Transparency | 28 | 93 | +65 |
| Trust Signals | 47 | 83 | +36 |
| Availability Readiness | 5 | 80 | +75 |
| AI Visibility | 0 | 45 | +45 |
AI Visibility queries GPT-4o-mini live. The model has partial awareness of the business but can't yet confidently describe its services. This score will improve over time as AI models are retrained on the newly added data.
What we did
One deployment. No changes to the visible website. No redesign, no new pages, no content rewriting. We made the business fully AI-readable by adding structured data behind the scenes.
- LocalBusiness + HealthAndBeautyBusiness schema Business name, description, address with PostalAddress and GeoCoordinates, phone, email, opening hours, price range, payment methods.
- 4 group services with tiered pricing Each service (sound baths, aerial sound baths, drum circles, private groups) as a Service entity with multiple Offer entries for each tier (mat, chair, hammock, group size).
- 6 x 1:1 treatments with full pricing Each treatment with duration variants and couples options. 16 individual Offer entries covering every combination of treatment, duration, and booking type.
- Intro Pass as a structured offer Two-session introductory package with both mat (£35) and zero gravity chair (£45) pricing.
- Credentials and trust data Level 3 Sound Therapy qualification, professional liability insurance, DBS check, first aid certification. AggregateRating with 5.0 stars from 47 reviews.
- Social identity links (sameAs) Instagram, Facebook, and YouTube linked so AI agents can cross-reference the business across platforms.
- Booking action ReserveAction pointing to the events page, so AI agents can direct users to book.
The entire implementation was a single component added to the site layout. No visible changes to any page. No disruption to the existing design or user experience.
Verify it yourself
This isn't a trust-me claim. The AI-readable data is live on the website right now and you can verify it using standard tools.
Google Rich Results Test
Paste this URL into Google's Rich Results Test to see the structured data:
https://search.google.com/test/rich-results?url=https%3A%2F%2Fthesonicsanctuary.uk
Schema Markup Validator
Or use the Schema.org validator for a detailed breakdown of every entity:
https://validator.schema.org/#url=https%3A%2F%2Fthesonicsanctuary.uk
What this proves
A business can have excellent content, fair pricing, and good reviews, and still be invisible to AI agents. The gap isn't about quality. It's about whether AI agents can actually read your information.
Building algorithmic trust closes that gap. One deployment, no visible changes, and the business went from a score of 20 (Invisible) to 85 (Ready). That's the difference between being excluded from AI recommendations and being a candidate for them.
Want to know your score?
We'll audit your website and send you your score within 2 working days. Free, no obligation.
Get your free AO score →Already know you need it?
Get the full AO Audit (£247) →