Terms of Service

Version 1.0 · Effective 8 June 2026

These Terms apply to all services provided by Tailored Tools. By engaging us, purchasing through our website, or attending a paid workshop, you agree to be bound by them. Read them. If anything is unclear, email [email protected] before you buy.

1. Who you are contracting with

"Tailored Tools" is the trading name of James Edwards, a sole trader operating from Orchard House, 16 Pear Tree Lane, Maidstone, Kent, ME15 9QY, United Kingdom. References to "we", "us", "our" in this document mean James Edwards trading as Tailored Tools. The trading name "The Sonic Sanctuary" is also operated by the same sole trader; where it offers services, those services are governed by separate terms specific to that practice.

2. Definitions

3. B2B only, no consumer sales

Our services are sold exclusively for business purposes. By placing an Order you confirm you are acting in the course of your trade, business, craft or profession (including as a sole trader or limited company). The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and the Consumer Rights Act 2015 do not apply to your purchase. If you are an individual buying for personal use, do not place an Order, contact us first.

4. Services we offer

4.1 AO Audit, £247

A scored audit of your business’s discoverability and trustworthiness across major AI assistants, delivered as a written report. Standard turnaround: 5 working days from receipt of all required information from you.

4.2 AO Implementation, from £497

Implementing the recommendations from an AO Audit (or equivalent). Scope, timing, and fees are agreed in writing per engagement.

4.3 AO Retainer, £97/month

Ongoing monitoring, monthly check-in, and incremental optimisation. Billed monthly via Stripe, cancellable with 30 days’ written notice.

4.4 Custom Platforms

Bespoke websites, applications, and operating systems. Every Custom Platform engagement is governed by a separate SoW signed by both parties. The SoW takes precedence over these Terms where specifically conflicting.

4.5 Workshops

In-person or remote training sessions, fees agreed per booking. Free events run under Kent AI are governed by the community guidelines, not by these Terms.

4.6 Free Audit (the "AO Score")

An automated lightweight score generated from a public-facing website URL. Provided "as-is" and without warranty. By submitting your business name, website URL, email address, and business type via our form, you consent to us processing that information per our Privacy Policy and contacting you about your result and related services.

5. Orders, acceptance, and quotes

5.1 An Order placed via Stripe checkout is accepted at the point your payment is confirmed. We will then begin work on a timeline communicated to you by email.

5.2 A quote provided by email is valid for 30 days unless otherwise stated.

5.3 A Custom Platform engagement begins only when both parties have signed the SoW and the initial fee instalment has cleared.

6. Fees and payment

6.1 All fees are quoted in GBP and exclude any applicable taxes. We are not currently VAT registered; you will not be charged VAT.

6.2 One-off services (e.g., AO Audit) are paid in full at the point of Order.

6.3 Custom Platforms are typically paid in instalments: an initial deposit on signing, milestone payments during delivery, and a final payment on completion. Specific schedule is set in the SoW.

6.4 Recurring services (e.g., AO Retainer) are billed monthly in advance.

6.5 Late payments may incur statutory interest under the Late Payment of Commercial Debts (Interest) Act 1998. We may suspend work or services on accounts more than 14 days overdue.

7. Refund policy

7.1 All sales are final. We do not offer refunds once work has commenced. Because services are B2B (see clause 3), no statutory consumer cancellation right applies.

7.2 If we have not yet started work on your Order, you may request a refund within 7 days of purchase by emailing [email protected]. We will use reasonable judgment and may grant a refund less any costs already incurred.

7.3 If we materially fail to deliver a Service as described and cannot put it right within a reasonable period after written notice, you may be entitled to a partial refund proportionate to the failure. This is our sole liability for failed delivery, subject to clause 13.

7.4 Monthly retainer fees already invoiced for the current month are non-refundable; cancellation takes effect at the end of the notice period.

8. Delivery and timing

Quoted timelines are estimates made in good faith. Time is not of the essence unless explicitly agreed in writing in the SoW. Delays caused by you (e.g., delayed feedback, missing assets) extend our delivery timeline by an equal amount.

9. Intellectual property

9.1 Pre-existing IP: We retain ownership of all methods, frameworks, templates, code libraries, tooling, and know-how we use in delivering Services, including any developed before or outside this engagement.

9.2 Bespoke deliverables: Subject to payment in full, you will own the specific bespoke Deliverables produced exclusively for you under a SoW (e.g., your custom code, your audit report, your designs). Until payment in full is received, all deliverables remain our property.

9.3 Third-party components: Where a Deliverable includes third-party open-source code, libraries, fonts, or other components, those are licensed to you under their original licences and remain the property of their authors.

9.4 Portfolio rights: We may identify you as a client and showcase the engagement (non-confidentially) on our website, in proposals, and in marketing materials, unless you instruct us otherwise in writing.

10. Confidentiality

Both parties will keep confidential any non-public information shared during an engagement and use it only for the purpose of delivering the Services. This obligation survives termination. It does not apply to information that is public, already known to the receiving party, or independently developed.

11. Data protection

11.1 Where we process personal data on your behalf as a processor (for example, while building or operating a system for you), the parties will enter into a written data processing agreement consistent with UK GDPR Article 28 before processing begins.

11.2 Our handling of personal data we collect from website visitors, prospects, and clients is described in our Privacy Policy.

11.3 Special category data (including biometric data used for unique identification under UK GDPR Article 9): where an engagement involves special category data, we will (i) require an explicit, written basis from you confirming your lawful basis under Article 9, (ii) complete a Data Protection Impact Assessment before processing begins, (iii) apply enhanced technical and organisational measures including encryption at rest and in transit, and (iv) delete or return such data on engagement end unless otherwise contracted in writing.

12. Warranties

12.1 We warrant that we will perform the Services with reasonable care and skill.

12.2 We make no warranty, express or implied, that our Services will produce any particular commercial outcome, ranking, traffic, revenue, or referral from any AI assistant, search engine, or platform. AI assistants are third-party systems we do not control.

12.3 All other warranties (statutory or otherwise) are excluded to the maximum extent permitted by law.

13. Limitation of liability

13.1 Nothing in these Terms limits or excludes liability that cannot lawfully be limited or excluded, including liability for death or personal injury caused by negligence, fraud, or fraudulent misrepresentation.

13.2 Subject to clause 13.1, our total aggregate liability to you for all claims arising under or in connection with the Services (whether in contract, tort including negligence, breach of statutory duty, or otherwise) is capped at the greater of (a) the total fees paid by you to us in the 12 months preceding the event giving rise to the claim, or (b) £2,000,000.

13.3 We are not liable to you for any indirect, consequential, special, or incidental losses, or for any loss of profit, revenue, business opportunity, anticipated savings, goodwill, or data, even if foreseeable.

14. Force majeure

Neither party is liable for delay or failure to perform caused by events beyond reasonable control (including but not limited to natural disasters, war, civil unrest, government action, third-party service outages, illness, or internet/utility failure). Affected obligations are suspended for the duration of the event.

15. Termination

15.1 Either party may terminate an engagement by written notice if the other party materially breaches these Terms and (where capable of remedy) fails to remedy within 14 days of written notice.

15.2 We may suspend or terminate services immediately if you fail to pay sums due, become insolvent, or use our services unlawfully.

15.3 On termination, you remain liable for fees due for work completed up to the date of termination.

16. Subcontracting

We do not currently engage subcontractors. If this changes in future, we will inform clients in writing before any subcontractor accesses client information, and the subcontractor will be bound by equivalent confidentiality and data protection obligations.

17. Notices

Formal notices under these Terms must be sent by email to [email protected] with a hard copy to the address in clause 1.

18. Assignment

You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign or transfer ours on giving you written notice.

19. Entire agreement

These Terms together with any SoW form the entire agreement between us on the matters they cover. Any prior agreements, representations, or understandings are superseded.

20. Severance

If any provision is found invalid or unenforceable, the rest remain in force.

21. Governing law and jurisdiction

These Terms are governed by the law of England and Wales. The parties submit to the exclusive jurisdiction of the courts of England and Wales for the resolution of disputes, save that we may seek injunctive relief in any competent jurisdiction.

22. Changes to these Terms

We may update these Terms from time to time. The "Effective" date at the top reflects the current version. Active SoWs and prior Orders are governed by the version in force when the Order was accepted; new Orders are governed by the version in force at the time of the new Order.

23. Contact

Questions? Email [email protected].